Consumer Health under the Scope
نویسنده
چکیده
This essay offers two new lenses for studying consumer health. Theories of psychoimmunology and institutional environments bring a wider array of individual, social, cultural, and organizational drivers into view, and they expose how higherstakes and more typical consumer activities involve important health issues. This more complex accounting reveals that not only is health a critical issue for many topics in the field but that consumer research can make important contributions to the study of health and the resolution of health problems.
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